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“Up until now masks have only been used in the U.S. for people who are sick … so, for that reason, masks have been stigmatizing rather than health-promoting,” said Shan Soe-Lin, a lecturer in global health at the Jackson Institute for Global Affairs at Yale University. “I hope this mind-set can be changed — and yes, unfortunately, I think it would take a cataclysmic event like this pandemic to rapidly change long-standing cultural norms.”

https://www.denverpost.com/2020/04/12/coronavirus-face-masks-pandemic-colorado